What should you look for when hiring a marketing rep?
Ever wonder if you hired the right Marketing Rep for your agency? Time and time again we see business owners question their decision, and come to HME for help.
As we all know, a Marketing Rep is the voice for you and your agency. They are the one that will ultimately set you apart from the competition. Hiring the right Marketing Rep is crucial, but the question here, folks, is “When is the right time to hire a marketing rep?”
If you are a brand new business owner, I know what you are thinking. “Steve, I need to hire a marketer right away… right!?” WRONG! It is important to set up your business for success and avoid hiring a Marketing Rep until you have about 750-1,000 weekly billable hours. This will guarantee you the finances needed to hire a Marketing Rep.
Once you achieved this goal, here are some qualities to look out for when hiring a marketer:
- Field Experience
- Go Getter Personality
- Comfortable in the field
- Able to handle rejection
It is important that a Marketing Rep can handle the unexpected, and anything else that is thrown their way. In the hiring process, it is important that the individual has EXPERIENCE. This will help you weed out those who are not qualified for the job. As a business owner, you want someone who is comfortable in the field and has had success in the past.
This individual must have a strong backbone and be able to handle rejection well. It is all about PERSISTENCE here. THERE WILL BE REJECTION. Remember, people only refer those who they know, like, and trust. It can take upwards of 8 to 12 visits to get a referral from an account.
We recommend that your marketing representative to be a full-time, salaried position with the opportunity to earn a commission so they will WANT to go out and market for you. During the hiring process, it is important to manage the candidates’ expectations. Let them know it may take 3-6 months to earn a commission. If the individual is a go-getter and is excited to earn commission, he or she might be a great candidate for the job.
We hope you enjoyed today’s tip! If you are ready to take your business to the next level, consider some of our holiday deals going on now until Dec 14th. Give yourself the gift of Home Care Marketing Training and SAVE with the following products:
- The Ultimate Referral Package
- Hurricane University
- Boot Camp Trifecta
President and Owner of Hurricane Marketing Enterprises
Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.
In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.
In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.
Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.