I’m Jen Gasper one of the coaches for Hurricane Marketing Enterprises and this is part two in the two-part series of how to handle objections that you get during an inquiry.
How many of you have been taking an inquiry call or answer the phone? This is Hurricane home care? How can I help you? And they say, “I’m just calling to get your prices” and you’re wondering, how do I handle that? Well, I’m here to tell you a couple of different ways you can handle the pricing question.
There are a couple of different kinds of people when it comes to asking the pricing question. The first would be the shoppers. They just wanna know how much you cost and that’s it. They have no intention of really carrying on a conversation about things. They are looking for the lowest price. Those people you know you’re not gonna spend a lot of time with over the phone.
The second type of person may legitimately be asking about prices because they want to know what sort of budget to allow for their cares. And these are the people that you will more likely be able to shift their focus off of prices and really to the content of what you do while you’re in the home with their loved one.
If you’re dealing with the first caller that the very first thing they say when they’re on the phone with you is they wanna know more information about your prices. I don’t like to tell them my prices upfront because in all honesty, it is going to depend on the cares that we’re providing.
So I may shift the focus a little bit by saying, our prices are really going to vary depending on the cares that your mom or dad might need in the home. Would it be okay, if I asked you a few questions to determine a little bit more about the situation so I can have a better understanding of the budget and the value that you’re going to be looking at for care.
From that point forward If they agree it will allow you to move on and carry on a conversation to find out more about what’s going on so you can recommend a better plan. If they still want to know the prices you do tell them your prices. You can give them the range if you have one and most likely those are the people that you’re gonna know right off the bat after you answer whether or not they wanna carry on a conversation with you.
Another couple of tricks that I have tried when dealing with the pricing is, I simply ask them, is there a specific monthly budget that you are looking at in order to be able to afford cares? This is going to give me a better idea of if we are going to be able to provide enough service to these people to make sure that they truly stay safe and at home. It’s also going to let me understand if they have a realistic expectation of what home care costs.
Another strategy that I’ve tried with these people is when they come at me asking about price, I respond back to them. I will be happy to share this… The pricing structure with you again, it’s really going to depend on what the situation is in order to determine the level of care that you need. Is the price going to be what helps you make this decision? Or is it going to be the care that you’re receiving in the home? Hopefully, those tips better equip you when you’re dealing with the price question.
There’s another objection that I hear about a lot and I know you hear about them as well in your own businesses. And that is, you just rocked the inquiry call and they say, well I need to talk to my sister first or I need to take this information and I have to talk to my brother. A very real possibility. There are lots of families that come together to make these decisions for their loved ones.
If you run into that as an objection, again, I acknowledge that and I say that is a great idea. I understand families need to come together to make these decisions for their parents sometimes. If you would like me to I am happy to make the phone call for you and I can share the information and the things that we talked about today.
There’s probably a lot going on in your head right now I’ve given you a lot of information and I’m happy to walk through that process with them step-by-step. Some people may love that taken off their plate and you can connect with the brother or the sister whoever right on your own.
Others may still not go for that. You can try scheduling an assessment and making sure that everybody is there but what you’re really doing again, you’re providing a high level of customer service. You are sending the message that you care about these people and even if these don’t help you score the assessment or the consultation right then, I’m willing to bet that these people are going to call those other agencies and they’re gonna pick up the phone and they’re gonna call you back because you are the one who wowed them from the beginning and that’s all about what handling these inquiries is. I hope you enjoyed these tips. Thank you so much. And until next time happy booking the assessments.
President and Owner of Hurricane Marketing Enterprises
Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.
In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.
In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.
Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.