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How To Use Weird Holidays To Stand Out In Your Referral Sources

On today’s episode of Coaches Corner, Jen Gasper, shares some of her favorite marketing strategies that can be fun and help you to stand out in your referral sources.

Hey everybody! It’s Jen Gasper, one of the business coaches with Hurricane Marketing Enterprises, and today on Coaches Corner I wanted to share with you some ideas of one of my most favorite things to do when I was a marketing rep out in the field. And that is to celebrate some weird and fun and crazy, random national holiday.

 

So specifically for today, I wanna help get you prepared for some of the national holidays that are coming up in August. Now, it’s not something that you have to celebrate all of them, I’m giving you some different ideas so you can find one that sounds like it’s going to be a fit for your personality and how you wanna represent yourself with your referral sources. So let’s get started.

 

August 10th: National S’mores Day

 

So how I envision this happening is for you to buy some things in advance. Buy a bag of the fun-size Hershey candy bars, a couple of bags of the large marshmallows and then some graham crackers, and individual treat bags that you can wrap all of these things together in. So in each bag you would include one fun-size candy bar, two of the graham cracker squares and one of the Hershey candy bars and then you can twist that all up and have it all prepared in one bag.

 

Now the really super fun thing to do with this is attaching a tag on that, including your logo, your name, and your contact information, with a cute, I’m gonna be honest, and slightly cheesy saying. But that’s what makes it so fun and that’s what’s going to help get you remembered as you’re making your visits. So, for example, you could say:

  • “It’s s’more fun when we work together.”
  • “We need s’more people like you in the world.”
  • “We’d love to work with s’more of your residents.
  • “We’d love to work with s’more of your patients.”
  • “We couldn’t love you s’more.”

 

Totally cheesy, I know, but that’s kind of my personality and I know some of you fit that too. But even if it doesn’t feel right for you, try it. Break out of your comfort zone. You don’t grow unless you push yourself beyond what you think you wanna do. So I encourage you to try that. If S’more Day isn’t in your wheelhouse then we have another national calendar day coming up.

 

August 15th: National Relaxation Day.

 

So maybe there is an account where they’ve been sending you a lot of referrals lately and you want to use it as a thank you, or maybe there’s an account that you’ve been having a difficult time breaking into. So maybe you connect with a massage therapist, see if they can come in and you can sponsor some massage therapy for the residents and staff at a particular agency, either as a thank you or a sponsored activity. It would be a great way to celebrate the day and you don’t have to do it everywhere, you can pick and choose which location that you wanna do it at.

 

August 16th: National Tell a Joke Day.

 

This is a really cool way to celebrate. I envision maybe looking at Google for a list of some one-liner jokes or maybe there are some jokes that you have that are your favorite and you just print them out, cut them into little strips on pieces of paper, fold them up, put ’em in a basket, take them around with you on your drop-in visits, and everybody that you come in contact with, have them draw a joke and read it out loud.

 

Chances are you’re gonna get some giggles, maybe you’re even gonna get some groans, but what’s gonna happen is that’s going to naturally bring people together to see what’s going on and engage and start in conversations with everybody. It’s also a very fun and non-threatening way for you to go into some of the places, maybe you haven’t met a contact there yet or maybe you just don’t feel comfortable or you’re intimidated for some reason to talk to this person, but knocking on the door and say, “Hey, it’s National Joke Day, I want you to draw a joke.” It’s gonna drop everybody’s guard and allow you an opportunity to take that relationship just a little bit further.

 

August 26th: National Dog Day.

 

So if anybody has a little furry love, or a big furry love, like in my case, that you wanted to take out for some pet therapy, some pets and some snuggles with residents and into your home care agencies and your hospices, this is a wonderful opportunity to do it and an excuse to do so. It will also allow you to engage in conversation. That can be your primary focus of a question that you ask everybody when you’re in the accounts; It’s National Dog Day, here’s mine. Do you have any pets? Do you have a dog? And you can, again, take that relationship to the next level so that you’re feeling more confident and more comfortable going into visit those people the next time around.

 

So I hope you have so much fun celebrating national calendar days. I would love to hear if you have any ideas of your own or if it’s something that you’re planning on doing, let me know what and share your experiences with me in the comments on youtube, Facebook, or IGTV. I’ll be excited and looking forward to hearing them. Thank you, guys! Have fun!

 

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