The Home Care

"Crush It In 2022"

Virtual Work Shop!


February 24 & 25
11:00 PM- 4:00 EST

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This Virtual Workshop Starts In


This Virtual Workshop will show you how "CRUSH IT" making 2022 your best year ever!

How To Attract The BEST Caregivers

How To MAXIMIZE Your Profits

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How To FREE Yourself From Day To Day Operations


Only 250 Spots Available
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$5 Million Dollar Blueprint

Steve "The Hurricane" will walk you through what percentage of market share you need to obtain, how much office staff is necessary to accomplish this and what positions you need to have, the recruitment effort required and the cost expenditure in order to generate $5+ million in private pay revenue.

Topics to be discussed during this session:

  • Operational KPIs and systems
  • What are takes away from a referral and fulfillment standpoint
  • Costs, timeline, and support necessary to fulfill.


The Business Goes Where You Go

Discover the 5 wellness that you will need to keep yourself as balanced as possible. The better we are as business owners the better our business will be. In this session, Steve will cover the balance needed from your social, spiritual, and financial state as an owner

Topics to be discussed during this session:

  • Creating the perfect work-life balance for yourself
  • Unlocking the key to true joy and happiness in life
  • How to create a routine that is both fulfilling and productive in your work


Managing Your Office Staff

Managing people is one of the more challenging responsibilities of running a business, mostly because there is no “one size fits all” way to manage all the different personalities on a team. Workers have a wide range of needs, expectations, skills, and motivators, so managers often must change their style and approach from one employee to the next. In this session, Steve will cover how to clearly define staff roles and responsibilities, how to clearly communicate expectations and evaluate performance, and begin to create the structure and culture that so many workers require to thrive

Topics to be discussed during this session:

  • How to uncover what motivates each individual on your team
  • Creating bonus structures that reward positive results
  • Performance improvement plans for underperforming staff members
  • Troubleshooting internal conflicts between staff


Recruitment Through Better Retention

It’s no secret the biggest challenge the home care agency is facing today is getting more caregivers. This session is going to instruct how our ability to retain caregivers for a longer period of time will influence our ability to attract new caregivers.

Topics to be discussed:

  • Building a career path
  • Proper management and oversight of caregivers
  • Supporting Caregivers in the field
  • Creating shift work for caregivers


Tracking, Reporting, & Growing

Your business is an ever-evolving entity. Through tracking and reporting, we’ve learned that agencies that have failed to adapt and change with the times struggle greatly. With more and more competition, an increase in pricing, and labor shortages our ability to handle inquires is more important than ever. 

Topics to be discussed:

  • How to properly handle an inquiry call
  • Custom pricing
  • How to have a 1 hour turnaround time
  • Compensating caregivers based on experience and certifications

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The Crush It In 2022 Virtual Workshop’s sole mission is to help home care business owners work smarter not harder. This event will streamline your operations, simplify complicated processes, decrease your workload while making more money.


Only 250 Spots Available
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Steve “The Hurricane” Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed and excelled across vastly different industries. Steve founded Hurricane Marketing Enterprises in 2012 with a goal to help other business owners around the globe.

Steve’s passion is to lead business owners on the path to find people in need of their services and convert these prospects into clients. His company’s mission statement is to help business owners increase their census, revenue, and profits. Through his programs and presentations, he has guided thousands of individuals to grow their organizations and continues to help them blow away the competition.

With his dedication and hard work, Steve has developed a foolproof program that enables start-up companies to quickly get ahead of the competition while helping existing businesses experience an explosive transformation. Many of his clients double and even triple annual revenue in as little as 6 months.


Melissa Bagely Business Coach, Hurricane Marketing Enterprises

Melissa Bagley has over fifteen years of industry experience. She most recently was a VP of Marketing for a Private Duty Home Care Company for 3.5 years overseeing 15 Senior Care Liaisons within 9 different offices throughout Florida. Melissa has extensive experience with startups, as well as established (10+ Million Dollar Agencies) home care companies.

She has developed numerous marketing plans that have guaranteed growth year over year no matter how big or small the company. She has recently led the charge in creating new methods and best practices for marketing under the new guidelines and restrictions related to COVID-19 for us. 

Over the past 4 months, she has worked with over 100 individuals specifically focused on navigating these changes in the industry and helping them stay in front of the key contacts in their territories. Many of her clients have even made their local news with the creative and outside of the box initiatives they have put in place.


Kelly Szwed Business Coach, Hurricane Marketing Enterprises

Kelly Szwed is a Business Coach and the Event On-Site Liaison for Hurricane Marketing Enterprises.  She comes to the HME team with a professional background in marketing, advertising, public relations, event planning and small business development spanning almost twenty years.

Prior to joining HME, Kelly was a marketing liaison with a private duty homecare company, where she successfully liaised with hospitals, sub-acute rehabilitation facilities and assisted living communities.  She generated referrals from both new and existing sources, which led to increased revenue for the agency.

Kelly's experiences in B2B and B2C sales and marketing, along with her passion for entrepreneurship as a former business owner in holistic health, and a home care marketer makes her a great addition to the HME coaching team.

Kelly studied Psychology at Rider University, received state certification in Holistic Health and Massage Therapy at Health Choices Institute, and has a certification in Event Management from Mercer County Community College She also prides herself as a Certified Life and Business Coach with a certification from World Coach Academy.

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Meghan Smith Business Coach, Hurricane Marketing Enterprises

Meghan Smith is a Business coach for Hurricane Marketing Enterprises. She comes to the team with professional background marketing to homecare and hospice. Meghan started her career in the healthcare industry 12 years ago. 

In 2014, Meghan got Hurricanized directly from the source himself and has dominated the industry. Today Meghan helps her clients increase their weekly billable hours and revenue, by bringing value to their referral sources, and increasing her client’s community outreach.  

With Meghan’s energetic personality, she motivates her clients and pushes them to achieve greatness through structured business analysis, goal setting, and motivation.  

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Upgrade Your Ticket

With These Additional Perks


When you upgrade your ticket to the Bronze level receive a recording of our 2021 Referral Masters Boot Camp


When you upgrade your ticket to the Silver level receive recordings of our 2021 Referral Masters Boot Camp + 2021 Millionaires Boot Camp + A Why We Care Book


When you upgrade your ticket to the Gold level receive recordings of our 2021 Referral Masters Boot Camp + 2021 Millionaires Boot Camp + A Why We Care Book + A Mastermind Group Call with Steve "The Hurricane"


When you upgrade your ticket to the Platinum level receive recordings of our 2021 Referral Masters Boot Camp + 2021 Millionaires Boot Camp + A Why We Care Book + A Mastermind Group Call with Steve "The Hurricane" + Your choice of an 4 week elective of either inquiry management or