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Special Boot Camp Training for Home Care Businesses

Count Down To The Boot Camp!


At this Boot Camp You'll Learn how to

Lead, Scale, and Free Yourself.


Lead. Be Seen as the Employer of Choice by Caregivers While Being Recognized as a Provider of Choice in Hospitals. 


Scale. Leverage Your Partnerships for Ultimate Referral Potential.


Freedom. Remove Yourself from Day-to-Day Operations & Gain Flexibility.



"I knew I would learn about techniques on how to market but really I'm blown away by the spirit of just being in this bootcamp. The energy from the whole team is infectious and I'm leaving this training feeling so empowered, motivated and excited to face the challenges of running my own home care business!" - Kat V

"Thank you for giving me back my passion, confidence and motivation. From watching my first "Drink with the Hurricane" free video, to the Fast Start program, attending bootcamp and personal team and I have learned the tools and knowledge needed to grow our business by 180% in 11 months."- Delia P

"Hurricane Marketing has been extremely valuable in growing my business. This company truly cares and goes over and beyond. Steve Weiss is a mastermind genesis in home care knowledge and shares everything he knows to be successful. Their coaches are outstanding." - Jennifer K

What is the MILLIONAIRES Boot Camp?

The Hurricane Boot Camp is an exclusive event intended to inspire and educate so that you—and your home care businesses—can scale faster.  

This is not your typical conference. Steve "The Hurricane" and his team bring an energy level that is unmatched and guaranteed to keep you on the edge of your seat.  

Gather as a community and learn from one another; the Hurricane Boot Camp is for passionate and driven people like you. It’s a space for you to connect, network, build strong bonds, and recharge while you learn the latest marketing and business tips for the Home Care industry.  

The only question is: Are you ready to BLOW AWAY THE COMPETITION?!

Who is this Boot Camp for?

  • Owners, Executive Directors, Administrators, General Managers who are ready to commit to success
  • Owners looking for an exit strategy
  • New business owners who have a vision for where they want their company to go
  • Open-Minded Individuals
  • People thinking about getting into homecare

Who is this Boot Camp NOT for?

  • Closed Minded Individuals
  • Business Owners who don't have a vision for the future

Keys to Millionaire Mastery.


Increasing Revenue by Improving Client Longevity

Getting clients is hard enough and losing them can be detrimental. Find out the techniques to improve client retention to increase revenue.



Aligning your caregiver and operations to boost business growth 

Learn the protocols to minimize the staffing challenges by streamlining the standard operating procedures for better organizational communications.

(Lead & Scale)


Building a Bridge to the Island of Marketers: Improving your overall communication

Marketers typically feel a huge disconnect between their world and what’s going on in the office. Learn how to communicate the process of starting a case so that the marketer can communicate this back to their referral sources to ensure satisfaction. 

(Scale & Lead)


Evolve Your Recruitment – Win Over Caregivers

Caregivers play a vital role in the success of home care agencies. Being able to recruit top-notch caregivers is every providers’ dream. But how do you get there?

In this engaging presentation learn how to crack the caregiver recruitment code. Competition for frontline care workers is fierce. Old strategies do not work well enough. Using data supported by real-life examples from the industry, Anne-Lise provides a framework for effective recruitment as well as practical tips to evolve caregiver recruitment.

(Lead & Freedom)


Slaying Goliath

Hospitals are the best referral sources, but they are also the most difficult to develop a referring relationship. It is time to sharpen your weapons, so you can take down the giants!



Scaling to $10M and beyond

Are you ready to expand and grow your business, but not really sure how to do it? Are you not growing because you are worried about the additional cost, sales, and staffing it will take to move to the next level?

Come and learn how using the right tools & technology can help you optimize growth.

(Scale & Freedom)


Building Out A Preferred Provider Network - Power Partners 2.0

You know who, what, why, and how to create Power Partners, but this is the next level! You will learn to build a team of power partners and how to multiply your marketing efforts exponentially.

(Lead & Scale)


How To Leverage Social Media And Video To Attract Clients and Caregivers

When used effectively, social media and video can be one of the most powerful marketing tools for your home care business. You will learn how to implement simple and easy strategies to stand out and generate more leads online. Whether you are a beginner or advanced, you will walk away with actionable items that GET RESULTS!   

(Lead, Scale & Freedom)


How to Eat An Elephant

In this presentation, Franny will address some of the learning lessons she has experienced while growing Touching Hearts at Home to a $5M+ business.  She will discuss the differences between running a $1M business and a $5M+ business - how the business relationships change, how operations change, and how your team changes over time.  Franny is very candid about the good, bad, and the ugly of running a home care business.  In her previous presentation at the last book camp "The 7 Habits of People Hanging On By a Thread" she was very open about the challenges every home care business owner faces. The intent is to provide owners with some ideas and insight into running a multi-million dollar agency, with a little levity.

(Lead,Scale & Freedom)


How to turn your website into a revenue-generating machine

Uncover new ways to generate more revenue-generating leads through your website by utilizing Search Engine Optimization (SEO) and Paid Search digital marketing. Learn why your online visibility is essential and how a Search friendly website design improves your chances to be found online. Understand the key differences between SEO and PPC and how both marketing strategies play into your short- and long-term growth goals.

(Scale )


Steps to Freedom in Your Home Care Business

Do you run your business or does your business run you? In this presentation, Steve will show you how to reshape your business so it can run while you enjoy the life of a true entrepreneur.

(Lead & Freedom)


Coaches Panel: Ask questions to our featured coaches. Hear the different points of view and examples will help you discover new ways to market your business!

Interactive Networking Workshop: The HME Team will break everyone into groups for hands-on interactive training. Practice the things you have learned while also building new relationships with other members of the audience.


Learn What's Working Now

Clients that have followed The Hurricane program are generating millions of dollars AND helping thousands of seniors age in place with dignity and grace. You’ll learn what they’re doing to crush it, and you’ll take the same tactics and implement them in your own business. Leave this event with a notebook full of actionable strategies you can apply.

Network With Peers

Meet and connect with home care business owners who are going through the same journey as you-who have been where you are, and have overcome the same obstacles. You’ll leave The Hurricane Boot Camp having networked and formed strategic partnerships with people embracing your same passion: to have an impact on our senior community.


Ultimately, The Hurricane Boot Camp’s sole mission is to help you and your home care business succeed. You’ll learn proven strategies that are working today, you’ll work with your peers to overcome common obstacles, and you’ll leave ready to BLOW AWAY THE COMPETITION!

Your Host!

Steve “The Hurricane” Weiss is a dynamic and entertaining public speaker, known for his expert knowledge in all things sales and marketing. From a young age, Steve has been driven to succeed and excel across vastly different industries. He founded Hurricane Marketing Enterprises in 2012 with a goal to help other business owners around the globe.

Steve’s passion is to lead business owners on the path to find people in need of their services and convert these prospects into clients. His company’s mission statement is to help business owners increase their census, revenue, and profits. Through his programs and presentations, he has guided thousands of individuals to grow their organizations and continues to help them blow away the competition.

With his dedication and hard work, Steve has developed a foolproof program which enables start-up companies to quickly get ahead of the competition while helping existing business experience an explosive transformation. Many of his clients double and even triple annual revenue in as little as 6 months.

Guest Speakers

Meghan Smith

Business Coach

Meghan Smith is a Business coach for Hurricane Marketing Enterprises. She comes to the team with professional background marketing to home care and hospice.

Meghan started her career in the health care industry 12 years ago. In 2014, Meghan got Hurricanized directly by the source himself and has dominated the industry.

Today Meghan has helped her clients increase their weekly billable hours, bringing value to their referral sources, and increasing her client’s community outreach.

With Meghan’s energetic personality, she motivates her clients and pushes them  to achieve greatness through structured business analysis, goal setting, and motivation.

Melissa Bagley

Business Coach

Melissa Bagley has over fifteen years of industry experience. She most recently was a VP of Marketing for a Private Duty Home Care Company for 3.5 years overseeing 15 Senior Care Liaisons within 9 different offices throughout Florida.

Melissa has extensive experience with startups, as well as established (10+ Million Dollar Agencies) home care companies. She has developed numerous marketing plans that have guaranteed growth year over year no matter how big or small the company.

She has recently led the charge in creating new methods and best practices for marketing under the new guidelines and restrictions related to COVID-19 for us.  Over the past year, she has worked with over 100 individuals specifically focused on navigating these changes in the industry and helping them stay in front of the key contacts in their territories. Many of her clients have even made their local news with the creative and outside of the box initiatives they have put in place.  

David Posner

Business Coach

David Posner is a Business Coach for Hurricane Marketing Enterprises. He comes to the HME team with a professional background in sales, marketing, operations, and
business development.

David started his career in the health care industry over 10 years ago as a pharmaceutical sales representative. His sales success and innate leadership quickly led him from sales representative to the sales management development program, where he was able to aid the marketing team in launching new
products, train sales representatives on ipad technology and manage the inside sales team.

David’s passion for seniors brought him to a private home care company as the Executive Director where he oversaw the Maryland, DC and Virginia branches. Over the next 3 years he helped increase the revenue to over $12 million and when he moved to the position of Regional Sales Director he doubled the size of the sales force.

Now, David joined forces with another private duty company as the VP of Business Development. His focus has been to create and oversee the company’s first outside sales team, leading the team to over $2 million in sales within the first year.

Kelly Szwed

Certified Business Coach

Kelly Szwed is a Business Coach and the Event On-Site Liaison for Hurricane Marketing Enterprises.  She comes to the HME team with a professional background in marketing, advertising, public relations, event planning and small business development spanning almost twenty years.

Prior to joining HME, Kelly was a marketing liaison with a private duty homecare company, where she successfully liaised with hospitals, sub-acute rehabilitation facilities and assisted living communities.  She generated referrals from both new and existing sources, which led to increased revenue for the agency.

Kelly's experiences in B2B and B2C sales and marketing, along with her passion for entrepreneurship as a former business owner in holistic health, and a home care marketer makes her a great addition to the HME coaching team.

Nicole Peretti

Executive Director & Business Coach

Nicole Peretti is the Executive Director at Hurricane Marketing Enterprises.  She oversees all of the day-to-day operations, ensuring the business is run properly.  

Some of Nicole’s responsibilities include accounting, quality control, business analytics and supervision of freelance employees.  She works hard to ensure that all clients and potential clients receive the best possible service from HME.  

Nicole is also a coach with the company, and has worked one-on-one with many clients, showing them the ropes and helping them to learn the in’s and out’s of HME’s programs.  She guides clients and motivates them to stay focused on growing their revenue.

Anne-Lise Gere

SPHR, Gere Consulting

Anne-Lise Gere, SPHR works with home care agencies across the country. She provides HR guidance and works on creating strong HR systems with franchise owners and independent agencies.

She also specializes in caregiver recruitment and retention strategies for agencies of all sizes. She writes weekly blogs on HR in Home Care, employment compliance and employee relations for small and growing businesses.

Anne-Lise is a committed HR professional. Since 2010, she serves as a subject matter expert with HR Certification Institute where she contributes to exam development for the SPHR, aPHR, SPHRi designations. HRCI provides the highest standard of professional credentialing for HR professionals worldwide.

Nick Bonitatibus

Owner, Digital Champions

Nick Bonitatibus is a business coach with a focus on all things digital marketing.

On a mission as the founder of Digital Champions, he is dedicated to helping home care organizations implement social media and video marketing strategies to generate consistent leads by increasing their online presence.

Over the last 7 plus years, Nick has helped thousands of individuals all over the country about improving online presence with his digital marketing techniques. 

With the ever-changing digital world, Nick strives to deliver the newest and most up to date trends to his audience and clients.

Nick's tagline is "Let's Grow Together," which perfectly represents his desire to never stop improving while inspiring others to do the same.

Franny Schmidt

Owner, COO, Touching Hearts at Home

After spending a number of years in the technology industry, Franny and her business partner Stacey Tabor started Touching Hearts at Home - Denver Metro in 2014 with a desire to do meaningful work in their communities and enrich the lives of others.

Both have witnessed first-hand the incredible benefit that in-home care and companionship can provide to older adults, those battling illness and to their families.

Franny brings over 20 years of business and marketing experience to Touching Hearts at Home - Denver Metro.


Richele Wilkins

President and Administrator of Caring Hands Home Health

Richele Wilkins is President and Administrator of Caring Hands Home Health Inc.  She graduated from Prairie View A&M University in 1996 with a bachelor's degree in Nursing.

She worked for Baptist Hospital as a young nurse but quickly fell in love with the elderly and disabled adult population. Richele worked in healthcare for 5 years until in 2001, the dream for a home care agency was fulfilled and Caring Hands Home Health was born.

From then until now, Richele always says, “There may come a time for a nursing home but until then, we want to keep our clients happy at home because we all know…There’s No Place Like Home."

Anthony Ciango

Senior Business Strategist, Straight North

Anthony Ciango is a Senior Business Strategist at Straight North, a results-driven industry leader in digital marketing. Straight North specializes in Search Engine Optimization (SEO), Paid Search (PPC), and website development for healthcare businesses looking to heavily increase their revenue from online inbound sales leads.

Graduating from Northern Illinois University with a degree in management & Cornell Johnson’s Graduate School of Management majoring in Digital Marketing,  Anthony develops revenue-driving online business strategies to create sustainable online channels for growth. 



"3x our business. The personal coaching is fantastic and informative. We tripled in size after using Steve's coaching services!" - Assured Quality Homecare

"Since joining Hurricane Marketing, I was able to increase my private pay weekly hours from 50hrs/week to 300/hrs week. I have great coaches and my current coach Jen has really helped me with rebuilding my infrastructure!."- Peace Haven Home Care

"Before coaching our inquiry conversions were at 20% after 6 months of coaching we have reached 39%. This has given us an increase of 600 hrs in 6 mos. We went from a low of 1500 hrs to a high of 2100 hrs. " - D&M Homecare

Upgrade to VIP


In a small intimate setting, you will be able to network and share your challenges and goals with “The Hurricane” and the HME team. Includes early registration so you can avoid the hassle of waiting in line the day of the event.  

($199 Value)


Get right in the action! As a VIP, you are guaranteed a seat in the front of the room for the entire 3-day event. 



After the event, you will be able to watch all of Steve's presentations again and again. Share these videos with your team, so everyone is on the same page 

($499 Value)


Receive $500 in HME credit towards any of our online courses!

($500 Value)




Exclusive Webinar with Steve "The Hurricane"

Webinar goes live November 3rd at 3:00 pm ET


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