Home Care Sales & Marketing Training
200 Craig Rd, Suite 203
Manalapan, NJ 07726
Call Us Today! 848-444-9865

How to Start Care for a New Client


(Want to attend the Millionaires Boot Camp? Use Promo Code HMEsocial to SAVE $100! Don’t wait, this code will expire on October 6th)

Hurricane’s Home Care Boot Camp Atlanta 2017


Hi Everyone “Steve the Hurricane” here.  On today’s episode of A Drink With the Hurricane we’re going to talk about starting Care for a new client.

So, I’m here at my beautiful hotel room down in Orlando at the private care conference.  I’m going to turn my view around so you can see how gorgeous it is behind me. You can see over there is Disney World as well as Downtown Disney. You can see a lot of the cool stuff that’s over there. So, I am standing on the balcony right now. I just wanted to take this moment to speak with you and talk about starting a plan of care.

At the Boot Camp, I am going to go over how to properly start a case on day two. This is the operational day at this Millionaire’s Boot Camp because obviously if you want to start a case, you want the client to stay with you long term.

You want the client to be with you for the rest of their lives. How do you do that? Well, it all comes from how you start the case.  One of the biggest challenges, one of the biggest mistakes I see people make when it comes to home care and starting cases is that they start the case with the caregiver arriving at the house unassisted.  Maybe the person who sold the case meets the caregiver at the house. That’s a mistake.

Here’s why. We don’t know where that caregiver is. We don’t know if that caregiver knows how to get to the house. We don’t know if they have reliable transportation. We haven’t had a chance to prep them properly. Many times, people just send an email to the caregiver and that’s the end of it. That’s wrong. I’m going to go over in further detail how to properly start the case and how to keep it going with care coordination at the boot camp.

What you want to do is have the caregiver come to the office one hour before the case starts. So, this way you have that opportunity to properly prep them and make sure that they’re dressed appropriately. Then have the caregiver follow you to the client’s house. That way, they both show up on time and get the case started in the proper fashion and on a positive note.

So, there’s the tip for the week.  At the, boot camp I want to spend an entire 90-minute session going through care coordination and all the things to help you increase the length of time a client stays with you while helping with your retention of caregivers because recruiting is important. But, you’ve got to remember it’s all about keeping the caregivers that you have working full time for your agency for your seniors.

So, I’ll see you at boot camp if you haven’t registered, please do it soon.  We have about 150 people already coming. We will sell out. Do not miss this event. See you there!


Steve "The Hurricane"

Steve “The Hurricane”

President and Owner of Hurricane Marketing Enterprises

Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.

In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.

In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.

Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.
Powered by WishList Member - Membership Software