Home Care Sales & Marketing Training
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Meet the Staff

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Steve "The Hurricane" Weiss

President and Owner

Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.

In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.

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In June of 2012, Steve founded Hurricane Marketing Enterprises where he is currently President. He is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country. His programs and presentations have helped thousands of individuals have record breaking results in acquiring referrals, new patient admissions, revenues, and profits!

Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.

Steve and his family

Nicole Peretti

Director of Operations / Coach 

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Nicole Peretti is the Director of Operations at Hurricane Marketing Enterprises.  She oversees all of the day-to-day operations, ensuring the business is run properly.  Some of Nicole’s responsibilities include accounting, quality control, business analytics and supervision of freelance employees.  She works hard to ensure that all clients and potential clients receive the best possible service from HME.  Nicole is also a coach with the company, and has worked one-on-one with many clients, showing them the ropes and helping them to learn the in’s and out’s of HME’s programs.  She guides clients and motivates them to stay focused on growing their revenue.

Prior to joining the HME team, Nicole began her career in 2008 at a Telecommunications Engineering firm in New Jersey.  As the head of Marketing, she created more than 20 unique campaigns, developed new advertising programs and managed the sales teams for the company.  She organized speaking engagements, wrote proposals, attended industry events, managed social media and email marketing campaigns and helped to create many partnerships with firms in complementary industries.

Nick Bonitatibus

Marketing Manager

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Nick Bonitatibus is the Media Coordinator for Hurricane Marketing Enterprises.  He’s responsible for managing the company’s website and handles all video production, photography and graphic design needs.  Nick is HME’s digital guru, generating leads through email marketing and social media campaigns.  He also manages the company’s inventory and marketing products.  When he’s not creating digital content, Nick represents the company at conferences and networking events in an effort to expand business and acquire new clients.

Nick graduated from Bloomsburg University in 2014 with a Bachelor’s degree in Business Administration and a minor in Marketing.  While in college, he was the President and Treasurer of the Zeta Psi Fraternity and shined in this leadership role.  He managed the fraternity’s financial obligations and philanthropic endeavors within the community.  Nick was honored to receive the college’s Student Leadership Scholarship, which awards undergraduates for their active participation and service on campus.

Rebecca Jugan

Coach

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Rebecca Jugan is a Business Coach and Client Relations Specialist for Hurricane Marketing Enterprises.  She joins the team with a wealth of knowledge and experience in the healthcare industry. 

Rebecca made a name for herself as a Communication Liaison with a national hospice organization, and quickly became one of the most sought after marketing representatives for pediatric hospice services.  While making a difference as a hospice industry leader, Rebecca worked as a consultant to positively impact various healthcare organizations with her vast creative abilities and communication skills.

After graduating from MCP Hahnemann University in Philadelphia with a dual BS in Human Biomedical Sciences and Chemistry, Rebecca worked as a chemist, and developed the knowledge base to understand pharmaceutical formulations.  That experience led her to a career as a Pharmaceutical Sales Representative.  This catapulted Rebecca into the pharmaceutical sales and marketing world for the next decade.  She then became an Orthopedic Surgical Sales Manager, and built lasting relationships with large hospital systems.

Rebecca ultimately branched out on her own and developed a sales and marketing firm.  In just a few short years, she built and trained a national team, and eventually sold the company to focus on her family.

Kelly Szwed

Coach / Events Coordinator

Kelly Szwed is a Business Coach and the Event Coordinator for Hurricane Marketing Enterprises.  She comes to the HME team with a professional background in marketing, advertising, public relations, event planning and small business development spanning more than fifteen years. 

Prior to joining HME, Kelly was a marketing liaison with a private duty homecare company, where she successfully liaised with hospitals, sub-acute rehabilitation facilities and assisted living communities.  She generated referrals from both new and existing sources, which led to increased revenue for the agency.

Her experiences along with her passion for entrepreneurship and homecare marketing make her a great addition to the HME coaching team.

Kelly studied Psychology at Rider University, as well as Holistic Health and Massage Therapy at Health Choices Institute.  She’s also a Life and Business Coach with a certification from World Coach Academy.

Jen Horlick

Public Relations Coordinator

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Jennifer Horlick is the Public Relations Coordinator at Hurricane Marketing Enterprises. She is known as the community liaison in the company. Jennifer is in charge of sales support, marketing emails, blogs, as well as any promotional content that is thrown her way. Jennifer's mission is to provide great customer service to new and existing clients ensuring they receive the best that Hurricane Marketing Enterprises has to offer. Jennifer comes up with new and creative ways to get the Hurricane’s brand out to the public.

Jennifer graduated from Rider University, with a Bachelor’s degree in Public Relations. While in college, she was the social chair and the community service chair for her sorority, Alpha Xi Delta, and shined in her leadership roles by serving in them for 3 consecutive years. Jennifer has proved to be a hard worker by being proficient not only in her activities outside the classroom, but also by earning the status of Cum Laude upon graduation.

Dee Chandler

Executive Assistance

 

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Dee Chandler is the Executive Assistant at Hurricane Marketing Enterprises. She maintains all administrative responsibilities such as finances, client communications, and maintaining all account records. Dee is the main point of contact for account and login details, as well as general billing questions.

 

She is known for being proactive, making sure the office runs smoothly and efficiently. Prior to joining the HME team, Dee graduated Devry University with an Associates degree in Electronics. She has a background in Human Resources, where she found her knack handling payroll forecasting, staffing projections, and overseeing summary reports for effective workforce management.

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