Hey everyone! Thanks for tuning in. As a business owner I put out a lot of content on various channels to attract potential customers. Why you may ask? To gain traffic to my business. On this week’s episode of A Drink With “The Hurricane” I will discuss how to get customers inside your sales funnel.
The three main goals you need to accomplish are to get people to:
- Know you
- Like you
- Trust you
By providing free content as well as posting regularly you are creating a relationship with the public. The more the public see your company’s name the better it is for business.
Here are some ways to get your company’s name out there:
- Social media
- Direct marketing
- Distributing your company’s newsletter
Social media plays a huge contribution when it comes to getting my company’s name out there. By using numerous social media platforms such as Facebook, Twitter, and LinkedIn I am able to target my business to millions of people in the matter of seconds.
This is all a part of my sales funnel. A sales funnel is a technique I use to get potential clients. How? By providing content to the public I am able to get potential clients to know, like, and trust me. You may be asking Steve, how is this possible?
Here’s what I do:
I post daily on social media. By providing relevant articles pertaining to homecare I am showing my followers my passion as well as dedication to the industry. By continuously posting 2-3 times a day I am creating a bond with this follower which makes them feel like they know me as an individual.
To take this one step farther, I provide them with free marketing content to determine if the potential customer likes my services. By providing the public with free content they are seeing a snip it of what my services can do for them. If they like the content this will lead to the trust factor and this will get you a sale.
(Risk reward, gives your credibility)
If you want to know more information on how to conduct your sales funnel. Register today for the next Hurricane Marketing Boot Camp in Philadelphia where I will go in further detail about this topic.
President and Owner of Hurricane Marketing Enterprises
Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.
In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.
In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.
Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.
Latest posts by Steve "The Hurricane" (see all)
- Home Care Marketing: How to Increase Caregiver Retention - May 19, 2017
- Do you have an Exit Strategy for your Home Care Business? - May 5, 2017
- Marketing to Social Workers - April 28, 2017