As business owners we all know that hiring a Marketing Rep is crucial in order for your business to succeed. A Marketing Representative is the face of your business when developing accounts. Time and time again I get calls from business owners everywhere battling this common question of whether to hire a full time or part time Marketing Representative. On this week’s episode of A Drink With “The Hurricane,” I will explain which role is better for a marketing rep.
Folks listen to me when I say this… a part time Marketing Rep yields part time results! It’s a simple concept. A part time Marketing Rep can get easily overwhelmed with the amount of work it takes to develop an account which can lead to incompletion of work as well as them eventually quitting. A part time Marketing Rep may also miss out on opportunities, such as a last minute referral from an account, just because s/he “isn’t working right now.”
And don’t get me started with the thought of commission only, simply for the fact IT JUST DOESN’T WORK! A Marketing Representative’s role must be a salaried position with the opportunity to earn commission so they will WANT to go out and market.
Home Care friends, please get out of the mindset of, “a part time Marketing Rep doesn’t cost as much.” Think of it this way, if you want a return on investment you need to be able to afford a Marketing Rep. Business owners, if you cannot afford a marketing rep DON’T get one.
I know as a business owner you day to day lives are as hectic as mine is, but let me tell you, you DO have the time to go out and market your business effectively. Once you are billing about one million dollars, then by all means hire an individual to take on that role.
I know many of you are now questioning how much you should pay this marketing rep. Am I right? A full time Marketing Reps salary can range for $40,000- 80,000. I recommend paying a lower salary with a high commission rate. Why? I don’t know about you, but when I make a sale, I take pride in the hard work and dedication I put in and this makes me want to keep going. A base salary is what’s fair. It gives them some security and protects them during slower times of the year. But the commission is when they earn money. It’s what keeps them going, day after day, in a very challenging position.
To learn more tools and techniques to help you dominate the Home Care industry register today for our Referral Masters Boot Camp, February 8-10th, in Houston Texas. Steve “The Hurricane” has sold out Boot Camps nationwide and has transformed the lives of business owners across the nation. If you are serious about establishing a solid foundation for you and your business, this is not the event you want to miss! I look forward to meeting you in Houston, where our team will teach you how to Blow Away The Competition!
President and Owner of Hurricane Marketing Enterprises
Steve Weiss has been in Marketing and Sales his entire life. At age 14, he owned “Neighborhood Kids Landscaping Services” where he cared for lawns around his school schedule. While in College, he sold Cutco Knives, and his honors received then were “Top Sales Rep” in 2000, he helped the Middlesex office have its first Million Dollar year in 2001, and ran the number 1 branch in productivity in the company (out of 400 locations) in 2002.
In 2005 Steve joined Care Choice (A Private Pay Home Care Company) and grew it from 16 active clients to maintaining a census of over 100, growing annual revenues from $750,000 to nearly $5 Million in just 4 short years. Eventually, he became Vice President and partner before selling the company to Senior Bridge. During his time there, Steve was recognized 14 for 14 months straight as a Top Sales Person in Inquiries, Starts, and New Revenue.
In June of 2012, Steve founded and became the President of Hurricane Marketing Enterprises where he currently is a Motivational Speaker, Business Seminar Leader, and Consultant/Coach to clients across the country.
Steve is happily married to his beloved wife Susan, and is the proud father of Steven, Sydney and Sienna who are the light of his life. Lastly, Steve went to school to be a Minister and aspires to accomplish that mission as a second career by age 45.