Home Care Sales & Marketing Training
200 Craig Rd, Suite 203
Manalapan, NJ 07726
Call Us Today! 848-444-9865

Hurricane's Home Care Boot Camp Info: Referral Masters

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Conference Check In

Begins at 8am on Wednesday the 14th. Doors open at 9am. Show up early to allow plenty of time to check in and to speak with all of the sponsors. 


Conference Location: Pavilion

Wednesday, 14th: 9am-6pm

Thursday, 15th: 8am-6pm

Friday, 16th: 9am-1pm

VIP Registration: Red Bar

Tuesday, 13th: 7pm

(It is not too late to upgrade to VIP! More information below.)

Important Notes

  • Attire: Business Professional, however, we keep the room temperature VERY cold. It can get very hot on stage, so we keep it cold to help Steve perform at his best. In other words, DRESS WARM!

  • Take lots of notes: Come prepared to take lots of notes!

  • Business Cards: You come to learn, but as an added bonus, this is a great networking opportunity. Make sure to bring lots of business cards.

  • Agenda: There is no agenda. We do this for a reason, but we promise there will breaks periodically throughout the event including 90 mins for lunch each day. However, the topics for the Boot Camp are listed below.

Topics and Presentations 

The Creation of “Power Partners” (Steve "The Hurricane"):

Two heads are better than one and marketing together is so much fun! By calling upon synergistic service providers in your area, you can begin to grow your business exponentially. This presentation covers the effective techniques to form strategic partnerships, how to create self-duplication, leveraging relationships, co-marketing and co-sponsoring, networking, and much more.

Client Panel:

Hear it directly from the people who are out there in the field doing it themselves every day. A few of our coaching clients will discuss the key strategies they implemented to help their businesses grow.

 The More They Know, The More You’ll Grow (Kevin, IPCED):

Kevin, from Institute of Professional Care Education will discuss tried and true techniques that marketers use subtly to capture more business. You are going to learn how education can help lower turnover, engage your care staff, and have a marketable story for your territory. 

Hiring and Managing Staff (Rebecca Jugan):

Your internal team is the foundation of your business. With the proper people in place and a focus on clear objectives, the sky is truly the limit to what your business can achieve. Knowing the right time to hire the key players in your organization, and the techniques to manage them will make a huge difference. Their success within your company will lead to your success long term.

The Art of Closing:

Now that you are getting referrals, it’s time to turn them into clients. In this presentation, Steve “The Hurricane” will explain and demonstrate how to do a sales presentation from start to finish. This example is designed to close at a 90% rate regardless of price. Closing your referrals consistently, at a higher rate and more hours will increase your bottom line by leaps and bounds.

Coaches Panel:

You will be given an opportunity to ask questions to our featured coaches. Hearing the different points of view and examples will help you discover new ways to market your business. Please submit your questions at the back table throughout the event. Any questions not addressed during the panel will still be answered.

How to Successfully Develop a Referral Source (Steve "The Hurricane"):

Steve “The Hurricane” teaches all the proven steps he created for developing a referral source. He answers questions such as: Where do I go for business?  How often should I visit? How can I get passed the gate keeper?  And why won’t the Social Worker meet with me? 

He will walk you through the qualifying process, teaching you everything you need to know about the best types of referral sources. He will show you his practical 5 step process which ensures your phone will ring!!

Marketing Strategies and Mindset (Nini Craven):

Before Nini Craven was one of our coaches, she was a marketing rep for a home care company. The business was bringing in less than $100k when they decided to implement the Hurricane Program and shake up their marketing efforts. Nini will share the tips and tricks on what she did herself to maximize what she was learning. And a above all else, how having a positive mindset helped her interactions lead to more productivity.

Learn the tips and tricks on what works in maximizing your marketing efforts as well as using a positive mindset to help your interactions lead to more productivity. 

Maximize Your Opportunity for Growth Through Proper Understanding of Veterans Benefit (Donna Appel, Veterans Home Care):

Learn how to grow your business with home care funding through the Department of Veterans Affairs. Many of your clients—including veterans’ widows-- are unaware that they are eligible! It’s complicated, but we’ll simplify it for you. Learn who is eligible, how much they can receive and how to help your clients access the benefit.

Tips to Improve Direct Referral Marketing (Meghan Smith):

Direct referral marketing is hard, but HME Coach, Meghan Smith, will show you how to make it fun! Stand out in a crowd of competitors by utilizing these few key techniques. You will learn the benefits of costume marketing how to utilize your personal hobbies and talents to create and execute memorable events with referral sources. 

How to Improve Outcomes with Mindfulness (Nick Bonitatibus):

HME’s own Mindfulness Administrator, Nick Bonitatibus, explains the benefits and science behind implementing mindfulness into your organization. Mindfulness is the big buzzword everyone is talking about, but what exactly is it? Stay tuned to find out.

The Powers Within:

An inspiring and energizing close to our event to "BLOW YOU AWAY"!!!

Upgrade to V.I.P.

Early Registration/Cocktail Hour: Avoid the long lines and come join us the night before for early registration and a Drink with The Hurricane. 

Preferred Seating:  Get right in the action! As a VIP, you are guaranteed a seat in the front of the room for the entire 3-day event. ($ PRICELESS)

VIP Dinner: In a small intimate setting you will be able to network and share your ideas/concerns with “The Hurricane” and our staff. ($100 Value)

Recording of Event: After the event you will be able to watch all of Steve's presentations again and again. ($499 Value)


The Art of Closing (INSTANT ACCESS):

In this video, Steve "The Hurricane" demonstrates the proper technique to a Sales Presentation Closing at 90% regardless of Price. Includes a sample of this process performed LIVE at The Hurricane Boot Camp.

This video has everything you need to give a sales presentation and in turn close more business. We give you template page by page for you to create your very own sales presentation binder. ($350 Value)



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17900 Jamboree Rd.

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Call the office at 848-444-9865 or email us at info@homecaremarketing.net

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